date:Oct 17, 2018
every price point, it excludes the alcoholic beverages market completely.
The important point to note here is that there is already a dedicated shelf space that is available. Though this may not all be available for an alcoholic beverage. This shelf space can provide advertisement space for a tangential product with the same brand name and non-alcoholic by nature such as branded bottled water or soda.
With Coca-Cola the alcoholic beverage segment is not new. They had investments in wine that t