date:Oct 17, 2018
ratch. The brand recall is active and fresh in the minds of the consumers. The other side of the equation is when people move out of the state, they take their preferences and tastes with them creating new demand pockets and becoming unofficial brand ambassadors. This segment that moves out of non-alcoholic states become buyers of alcoholic drinks of the same brand in other places.
One interesting observation is that if this strategy succeeds then there is a very real possibility that the tiny