date:Oct 17, 2018
Innovation in business does come to a point where you have to look at a totally new market or consumer.
When you look at reports of United Breweries Kingfisher brand entering the Gujarat market with a lemon-based test drink called Kingfisher Radler, it may seem novel but there is a very real business sense to it.
Let us look at the points that support this strategy for an alcoholic beverage maker:
Shelf Space:Kingfisher with its alcoholic beverage could not find this shelf space in states suc