Vanilla’s classic taste meets today’s beverage needs
date:Oct 15, 2018
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Philip Caputo, marketing and consumer insights manager for Brooklyn, N.Y.-based Virginia Dare, highlights how vanillas flavor profile complements todays beverage trends.

Vanillas ability to enhance the profile of clean-label beverages is [a] notable observation, he says. Vanilla naturally carries a perceived sweet taste, smoothing effect and subtle creaminess that can improve the taste of low or no sugar formulations, sparkling beverages, and plant-based protein drinks. For example, consider
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