date:Oct 15, 2018
30 new beverage launches touting a vanilla flavor, according to Mintels Global Product Database, she continues. Seventy-two of those new launches were in the meal replacement or protein beverage categories. Given consumers recent embrace of plant-based diets, theres been a huge uptick in new plant-based protein beverage launches, and vanilla is a top flavor being launched in this category as well.
Ed McIntosh, marketing manager of Downers Grove, Ill.-based Flavorchem Corp., echoes similar point