date:Aug 28, 2012
holders in the potato sector have been involved, since 2008, in campaigns to encourage primary schools to grow potatoes. The 'Incredible Edibles' Programme was introduced in 2009 and is co-funded by Bord Bia. The Programme aims to positively promote the role of fruit and vegetables in a balanced diet and to increase consumption of fruit and vegetables. Over 70% of primary schools have registered to participate in the programme. The Minister encourages people to visit the Potato Industry website