date:Oct 12, 2018
Frances President butter is all set to capture India just by getting noticed on hoardings and bus stops and the outlets that sell the product.
The globally popular butter brand made its India forays in October 2017 with a soft launch. This different kind of launch was a strategy to study consumer preferences and then capture markets. One year later, the strategy seems to have paid rich dividends as south major Thirumala Dairy Products Pvt. Ltd, under its flagship Lactalis Group of France, is no