date:Oct 11, 2018
cold. In the seven fiscal years from 2011 to 2017, Campbell Soup reported positive sales growth in US soup sales just once in fiscal year 2013. Soup sales declined all other years.
A race to the bottom in soup
A dispute with Walmart where the two failed to come to terms on pricing and shelf space is blamed for some of these declines, but the episode may be more of a reflection on how reliant Campbell Soup has become on the stack it high and sell it cheap mentality that has diluted a premium