In defence of soup: Campbell Soup needs to get back to basics
date:Oct 11, 2018
Sometimes it takes an outsider to speak the truth. Activist investor Dan Loeb wont win any popularity contests at Campbell Soup Company, but he hit a bulls eye when he said that Campbell Soup needs to focus on growing its soup business and stop apologizing for it.

Campbell Soup Company has been running away from soup for years. Maybe the company should start running toward soup.

A flawed strategic decision to give the soup business the cold shoulder

Former CEO Denise Morrison made decreasing
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