date:Aug 28, 2012
Just Juice with 50% Less Sugar is New Zealands firstnaturally sweetened juice drink. Its sweetened with stevia and it does not compromise on the taste,a spokesperson for the company told FoodNavigator-Asia.
The product will sell at a premium over regular Just Juice, while being slightly cheaper to manufacture.
Stevia is a zero-calorie, plant-derived sweetener.
The spokesperson said many factors were driving interest in healthier lifestyles in New Zealand.
We are facing a problem of excess