date:Oct 10, 2018
lthough water of all types is expected to see continued success in the market, some experts note that category growth eventually could begin to taper. Though the category benefited from the perpetuation of better-for-you trends and concerns over sugar content in previously favorited drinks, sales may be beginning to taper, Mintels report states.
Innovation is happening throughout the beverage industry, as brands make moves to develop new flavors, increase functional offerings and borrow benefit