date:Oct 10, 2018
August report states. The company delved into the category and aggressively pushed its artistically inclined LIFEWTR brand, which became increasingly popular in channels like convenience stores, it says.
Based on IRI data, PepsiCos convenience/PET still water value was nearly $1.1 billion for the 52 weeks ending Aug. 12, in total U.S. multi-outlets.
Impending trends
In its August report, BMC predicts that domestic sparkling and imported water will remain a top player and should increase their