date:Oct 09, 2018
s users looking to supplement an active, healthy lifestyle with sports nutrition products, he says. At present, despite the forecasted rise in obesity, there are few products targeting obese or overweight consumers. However, GlobalData predicts this will change and we will see more product launches aimed at the overweight, as well as women and older consumers.
BLS Portner adds that needs of todays consumers have given way to the hybrid beverage market as well as the ingredients that support tho