date:Oct 09, 2018
e ingredients on every label very closely. They, especially millennials, do more research on functional ingredients to make sure they are safe and proven to be effective. They dont just believe the claims on the labels.
Ardie van Lankveld, global market manager of sweet for Corbion, Lenexa, Kan., also highlights the impact that sugar content is having on the performance beverage market. Of course performance beverages still need to provide carbohydrates and taste good, but sugar is undesirable