date:Oct 09, 2018
ssage, she says. Big brands are creating specific protein beverages and sports brands (performance drinks) are starting to position their product in mainstream markets through different distribution channels. We are also seeing a merging of juice and dairy drinks and other formats. Consumers are seeking beverages that can do it all and packaged in a small convenient format driving the trend for hybridization.
Specific to performance beverages, its all about driving up the protein level and the