Performance beverage market sees impact of low-calorie
date:Oct 09, 2018
r way into more and more beverages.

Theres also more of a move toward more natural and cleaner-label ingredients, she continues. The simpler an ingredient is and sounds, the more appealing it is to the consumer, who wants to have a more of a farm-to-table product. The format of a lot of products has also changed; consumers prefer more on-the-go, convenient products that dont take up that much space.

This migration has resulted in beverage-makers developing products that are designed to check-o
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