date:Aug 28, 2012
rains for specific applications to promote growth in the country.
But it is equally important, it said, that the advantages of consuming probiotic-fortified foods are explicitly communicated to end-users, specifically in nascent regions like India.
India specifically has an inherent bug of sorts in the market as products like probiotic supplements are treated like pharmaceutical drugs by consumers. This results in prescription-based consumption trend, the report said.
The current market trend