FDA to probe consumer understanding of fortification
date:Aug 28, 2012
The FDA said that it does not encourage the addition of nutrients to certain less healthy foods, such as cookies, candy, or carbonated beverages, but food companies are not forbidden from doing so. Therefore, the agency has proposed two studies to examine how or whether perceptions and purchase decisions are influenced by fortification.

FDA is interested in studying whether fortification of these foods could cause consumers to believe that substituting fortified snack foods for more nutritiou
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