date:Sep 29, 2018
the power of choosing ingredients for recipe reformulation that are known and that consumers associate positively with.
With product descriptions seen as important by almost half of respondents, a variety of clean label claims were put to the test on the front of a tomato sauce. The most popular was no preservatives/made with natural ingredients, with 56 percent of consumers saying it showed that the product was natural and also that it had a clear, understandable label.
The consumers were als