date:Sep 29, 2018
51 percent UK, 49 percent Germany, 46 percent USA (50 percent female, 47 percent male).
With the survey showing that consumers combine natural and healthy in their minds, it is no surprise that these phrases were strongly associated with rice. When the characteristics of key starch and flour ingredients (rice, corn, potato, tapioca and wheat) were compared, rice came out on top as a cupboard ingredient (67 percent), healthy (58 percent) and easy to digest (51 percent). This again demonstrates