59 percent of consumers believe natural products to be “healthy”
date:Sep 29, 2018
t the brand is not as important to male purchasers as what is in the product, showing that the healthier living message isnt gender specific.

When shopping for a new product, what do you usually read on the packaging?
The ingredient list 51 percent Total, 56 percent USA, 51 percent UK, 47 percent Germany (53 percent female, 49 percent male).
The brand 45 percent Total, 51 percent USA, 43 percent UK and Germany (48 percent male, 43 percent female).
The product description 49 percent Total,
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