date:Sep 29, 2018
stomers, Schmidt adds.
BENEOs online quantitative clean label consumer survey was carried out with 3,000 consumers from the UK, Germany and the US by Haystack, a multi-sensory research agency. The research gives insights into shoppers product choices and their preferred ingredients when buying cleaner label products.
It seems that there is a stronger female bias to those preferring to analyze the ingredients in their products, rather than buy on brand alone. However, the results also show tha