59 percent of consumers believe natural products to be “healthy”
date:Sep 29, 2018
to be low in sugar (39 percent). This again demonstrates the importance of ingredient choice for manufacturers considering recipe reformulation.

The BENEO clean label research reinforces the fact that consumer demand for everything from nature continues to grow. With such a pull from the end user, we expect the clean label trend to grow further over the coming years and are continuing to align BENEO ingredients with it, so we can support our customers as they embrace product reformulation chal
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