59 percent of consumers believe natural products to be “healthy”
date:Sep 29, 2018
acteristics they expected from a natural product, 59 percent expected a natural product to be healthy (54 percent Germany, 60 percent UK, 63 percent USA), 53 percent wanted it to not be genetically modified (50 percent UK, 50 percent US, 60 percent Germany) and 50 percent said it should be a quality product (46 percent Germany, 53 percent UK, 52 percent US).

Also high on the list of expectations for a natural product were for it to have a pure taste (44 percent), be safe (40 percent) and for it

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