date:Sep 27, 2018
nks, with 28% of iGens who drink coffee AFH saying that they most often order flavored iced coffee, Generation X consumers**** are driving the third wave coffee movement. In fact, Generation X consumers who drink AFH are the most likely generation to say they enjoy treating themselves to expensive coffee (38% vs 33% overall) and that they would be motivated to visit a new coffee shop for premium coffee beans (31% vs 21% overall)staples of third wave coffee.
The third wave coffee movement demons