Consumers Find Functional Benefits in Coffee
date:Sep 27, 2018
everage Analyst at Mintel.

Non-dairy milk makes a splash

The better-for-you beverage movement extends to consumers coffee preferences both at-home and away. As non-dairy milk sales continue to rise, consumers are increasingly looking for it in their coffee, too: more than one third (36%) of RTD coffee consumers say their ideal RTD coffee would contain non-dairy milk. Whats more, Mintel research shows that just as many dairy milk consumers add dairy milk to their coffee/tea as non-dairy milk co
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