Consumers Find Functional Benefits in Coffee
date:Sep 27, 2018
continues to drive the category as the fastest growing segment, growing 31% in the last two years. Overall, total coffee retail sales in the US are estimated to grow 4% in 2018 to reach $14.4 billion, with steady growth expected to continue through 2023.

Innovation is vibrant and diverse in the RTD coffee segment and includes new products that are carving out sometimes surprising territory and often taking inspiration from unconventional beverage categories. Whats more, our research shows that
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