Sense of simplicity: Arla’s new organic fruit yogurt launches in Germany
date:Sep 27, 2018
on to develop a yogurt with simple ingredients and targets health-conscious consumers.

Arla says more consumers recognize that the average fruit yogurt in Germany contains around 14g of added sugar which is leading to a decline in the category. Arla Bio Nur has no added sugar and contains between 6.8g and 7.7g of sugar, depending on the fruit variant, and consists of only natural ingredients.

At Arla, it is a first for us to launch a fruit yogurt made from just two ingredients. This gives cons
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