date:Sep 26, 2018
n foods are on the rise, pumpkin lattes are ideally marketed as a healthy vegan beverage, says Shah.
American consumers are not purely focused on Pumpkin Spice though, with sales of fresh pumpkin hitting $121 million last year, an increase of 5 percent in dollar sales from the year prior.
Food categories including pumpkin as an ingredient reached $1.14 billion in the US last year, an annual increase of 3.5% on the previous year and 20% up on two years before.
Is it a fad?
Is Pumpkin Spice a