date:Sep 21, 2018
Fiery and Salty Sweet.
Each bar features peanuts and caramel covered in milk chocolate, with a bold new flavor twist: espresso, chili pepper or salt-infused. The new flavors joined the brands popular, Youre Not You When Youre Hungry campaign, with the new SNICKERS Intense Flavors corresponding to the hunger symptom on the outside of the packaging: Irritable = Espresso, Wimpy = Fiery, and Indecisive = Salty Sweet.
To launch, the brand created an intense pop-up on June 19, in New York City fea