Snack brand SMPL secures investment from Zell Founders Fund
date:Sep 21, 2018
ding and marketing efforts.

Fried said: I founded SMPL out of my personal dissatisfaction with the energy bars on the market, they were either filled with sugar, didnt deliver on taste or I never wanted to finish the entire bar at once.

SMPL has also launched its new snack brand, introducing a line of organic superfood bites.

The snack brand use a blend of organic fruit, nuts, and superfoods in a single-serve resalable package for convenient on-the-go consumption.

SMPL sells its products onl
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