date:Sep 21, 2018
US-based organic snack brand SMPL has secured an investment from Zell Founders Fund, a student-led venture fund in the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan.
The seed investment of $100,000 in SMPL is expected to drive the organic snack brand into New York City health and fitness scene.
SMPL snack brand was founded in 2016 by the health and fitness enthusiast Ellis Fried.
Funds will be used by the company to expand distribution, as well as advance bran