date:Sep 20, 2018
percent of global iced tea launches in the 12 months to the end of June 2017 featured kombucha in a growing range of flavors and formats, up from just over 5 percent in the 12 months to the end of June 2016 and less than one percent five years previously. Numbers rose nearly 60 percent in the 12 months to the end of June 2017, although still from a relatively small base.
The healthy positioning of green tea and kombucha is vital for growth. Nearly 96 percent of global launches in the 12 months