How frozen brands can grow presence in center-store aisles
date:Sep 19, 2018
ing in the center of store as intended. Oftentimes, this requires sending a sales team into stores to survey compliance with pricing, promotions and placement. Consistently gathering insights from the in-store surveys to improve on performance and modify as necessary is vital to driving sales. Progressive companies utilize a variety of technology resources, such as handheld devices or online portals to monitor performance. This helps increase the sales reps in-store effectiveness by freeing up t
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