date:Sep 19, 2018
rmarket. Here are three key insights on how frozen brands can grow their presence in center-of-store aisles while continuing to appeal to todays ever-evolving consumer.
Enhance the in-store shopping experience
Re-gaining control of the in-store experience is crucial for brand growth. To increase center-of-store sales, brands should aim to create shopping experiences that set them apart from the competition. This is especially crucial for brands in the frozen aisle, since frozen goods arent ty