Bakery creativity: Zeelandia launches new branding strategy around “inventiveness”
date:Sep 19, 2018
imilar to squeezing bread by hand.

A good crust is important to consumers, Panis notes, It gives a good idea of the freshness of bread, which customers often use to judge their purchases. We developed testing methods to measure the crustiness, which tests the sound and the force of the crust and we use that to develop better bread improvers to our customers to ensure better products with a longer shelf life, he explains.

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