date:Sep 18, 2018
e, color and the overall taste experience. While athletes and other sports nutrition consumers are looking for healthier alternatives and less sugar, they are also not willing to give up taste. Mintel reported taste is the most important product attribute to consumers. For this reason, reducing sugar in sports nutrition products cannot be done at the expense of flavor and familiarity.
Sweet synergies
Researchers have identified approximately 40 molecules in stevia. This includes steviol glycos