date:Sep 18, 2018
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Thomas Schmidt, Marketing Director at BENEO, says: Innovation in the salty snack category continues to be dominated by launches in potato-based snacks according to recent data. However, there is growing competition from a range of other ingredients such as corn and vegetable-based snacks (carrots, beets) and grains (quinoa).
Salty, savory and spicy flavors are all hallmarks of salty snacks. But, according to Schmidt, over the past year, the flavor horizon has been veering to sweet-salty, s