date:Sep 17, 2018
o moderate their drinking, and they asked for a zero-alcohol beer, the company says.
Its release marks a long-term shift in Australias drinking habits: low- and mid-strength beers now represent 20 per cent of CUB sales as consumers increasingly moderate their alcohol intake.
Carlton Zero aims to expand the number of occasions people can enjoy beer while encouraging moderate drinking.
While Australian sales of non-alcoholic beers have grown 57 per cent over the last five years, the sales volum