Natural, flavorful botanicals create appetite for superfruits
date:Sep 17, 2018
d proteins like lentil, faba bean and pea are being used to replace dairy proteins, he adds.

Holly McHugh, marketing associate at Imbibe, Niles, Ill., notes the proliferation of botanical flavors across categories, particularly in beverages perceived as better-for-you like coffee, tea and enhanced waters as well as indulgent options such as spirits.

[Botanicals] are being used in spirits like Kettle One Grapefruit Rose Vodka and Blossom Bros White Peach Jasmine Flower because the health halo
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