Natural, flavorful botanicals create appetite for superfruits
date:Sep 17, 2018
erfruits, according to Imprato.

Hibiscus also is gaining ground. Have you already enjoyed this summer a tea, a drink or a confectionery with hibiscus super flower?, Imprato asks. You will see it soon everywhere. Hibiscus has seen a 10 percent increase in product launches in 2017, as this pleasant-tasting and potent antioxidant moves into many mainstream health products.

Back to nature
The overall clean-label trend is impacting the use of botanical ingredients in alcohol and non-alcohol drinks.
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