date:Sep 17, 2018
The term superfood has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have become popular with health-conscious consumers. In fact, a 371 percent increase has been reported in the number of new food and beverage products launched with the term superfood between 2012 and 2017, according to the Netherlands-based Innova Market Insights. In 2017 alone, the rise was 17 percent, it adds.