date:Sep 14, 2018
rket Insights.
This applies equally to snacks. Color is the first characteristic that customers recognize when browsing supermarket shelves: we eat with our eyes. The rise of social media has moved the importance of color up a level. Colorful and delicious looking food gets photographed and shared with friends and family on social media be it pink crackers or rainbow popcorn. Purple is just one unusual color becoming more popular in snacking products and weaving purple into savory application