Rise in veganism spurs NPD from big brands
date:Sep 12, 2018
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Vegan products are becoming much more mainstream, evidenced by a much higher prevalence of food companies moving straight beyond vegetarian to vegan. The plant-based food market is growing at double-digit rates and is expected to reach US$5.2 billion worldwide by 2020.

According to data from Innova Market Insights, there has been a 45 percent average annual growth of food and beverage launches with a vegan positioning (CAGR, 2013-2017). New launches with a vegan positioning increased its
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