Snacking Made Right: Mondelēz outlines long-term strategy, sees opportunities in snacking occasions
date:Sep 11, 2018
nsumer snacking behaviors to sharpen brand positioning in clear demand spaces;
2、Transformation of marketing and digital capabilities to increase ROI;
3、Balanced investments in both global and local heritage brands to achieve higher growth;
4、The creation of a more agile organization with accelerated innovation capabilities;
5、Brand extension into new markets and snacking adjacencies;
6、Increased investments in channels such as eCommerce;
7、Accelerating exposure in higher-growth geographie

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