date:Sep 10, 2018
n recent years has been the slowdown in pod coffee, says Matthew Barry, Euromonitors senior beverages analyst. In the earlier part of the decade, this segment was absolutely exploding, but that has slowed down tremendously since. While pods are still outgrowing standard ground and instant coffee, category growth is down to just a fraction of what it once was.
Barry attributes most of this slowdown to market maturity, as fewer new players enter this segment. However, a lack of recyclable packagi