date:Sep 10, 2018
shifted away from roast and ground coffees and are turning to RTD and single-cup pods instead, according to Chicago-based Mintels July 2017 Coffee US report.
These factors have led to flattening sales in the segment. Premium roast and ground coffees, however, are helping to expand the segments sales, experts say.
Younger consumers, in particular, are showing interest in premium coffee, which is leading large coffee manufacturers to launch premium products to target this younger group, BMCs D