date:Sep 10, 2018
reased 0.5 percent in unit sales in IRI measured channels.
Instead, ready-to-drink (RTD) coffees are stealing the show with double-digit growth, IRI data shows. This includes single- and multi-serve iced coffees, cappuccinos and cold-brew coffees. In particular, cold-brew coffee is leading the segment and the category with a 34.4 percent rise in dollar sales in the 52 weeks ending July 15 in IRI measured channels.
With RTD coffees leading the way, more consumers could be waking up with a col