date:Sep 10, 2018
e able to reinvigorate sales. Thats because these younger adults are more likely to be interested in trying new products and trading up to premium options, it notes.
To further appeal to these consumers, Mintel suggests introducing new products with health benefits or hybrids that capitalize on other categories. For example, merging cold-brew coffee and beer could help further expand consumption of cold coffee, it suggests.
Source:www.bevindustry.com