date:Sep 10, 2018
ew 28 percent, and the Dunkin Donuts brand rose 19.3 percent, IRI reports.
Cold brew to the rescue
The highlight of the coffee category is the RTD segment.
After years of weak performance, ready-to-drink coffee has caught fire in the U.S. says Gary Hemphill, managing director of research at BMC.
The shift away from carbonated soft drinks is partially to thank for boosting the performance of RTD coffee, Euromonitors Barry notes.
The decline of carbonated soft drinks and other high-sugar produ